EVAN
Interactive arcade machine
A machine designed and built from nothing, with one job: stop a visitor and get them playing, in a place where dozens of things are competing for the same attention.
- Sector
- Events and entertainment
- Type of work
- Designed and fabricated from scratch
- Scope
- Concept · design · build
- Setting
- On-site events
The problem
At a large event, every stand is competing for the same thing: getting the visitor to stop. Ordinary screens and posters don't manage it — people walk past them.
What was needed was something physical and tangible, visible from a distance, that gave a visitor a reason to try it.
A visitor doesn't stop because you put up a screen. They stop because there's something they can reach out and touch.
What we built
We designed and fabricated a complete interactive arcade machine — the housing, the form, the content and the play. Not an off-the-shelf cabinet with a sticker on it, but a machine built for this purpose.
Concept, industrial design, engineering and installation all came from the same team, which is why it reads as one coherent object rather than something assembled by three different suppliers.
Why that matters
When the people who designed it are the people who built and programmed it, the problems that usually surface halfway through simply don't appear — a design that can't be manufactured, software that doesn't suit the housing, an installation that breaks the experience.
It's the same way we approach any interactive experience: floors, walls, or purpose-built machines.
A screen displays. A machine gets the visitor to reach out and play. That difference is the difference between a visitor who saw you and one who remembers you.
